The goal is for the first SERP to show results that are the best match for the words being searched. When searching Google, people type the words they want to find in the search bar. Meta tags help the browser determine the main theme of your website, as well as users to understand its content. For optimal SEO it is necessary to take into account several different factors, including meta tags. A higher turnover of people also means higher income for a certain business. The higher the content of Google search results, the more visitors it will have, the more popular it will be and thus lead to more conversions. Owners of various websites and social networks strive to make their content easily accessible when searching on Google. SEO or search engine optimization is a term that has been mentioned more and more often in the last few years. Source: eConsulting Why are meta tags important? If you want to rank well in Google search results, meta tags can help you a lot. Since these tags only describe the content, they are in the code header, not in the body section. That way, Google can understand what the topic of your website is and what content you offer, while those same words remain hidden from people who visit your website. Meta tags are not actually present on the website but are written in HTML code. If we need to explain what meta tags are, it’s easiest to say that they are words that are present on your website and that are invisible to website visitors but are visible to a search engine. Here is a more detailed explanation: What are social media meta tags? Although they have been present for years, many people do not know what meta tags really are and why they are important. Meta tags are an important part of SEO and Google’s algorithm, and should not be ignored. This will make your website visible on Google and make it easier for people to access it. For your website to be visited, it is crucial that its SEO is maximally customized. Nowadays, without a website and social networks, it is as if you do not exist and it is important to dedicate your time, effort, and money to their improvement. Twitter will use these tags to enhance the display of your page when shared on their platform.If you are a business owner in this modern age, you are probably aware of the impact of technology on business development. Here is a sample of how Open Graph tags look like in standard HTML: Twitter Cards: Twitter cards work in a similar way to Open Graph, except you add these special Meta tags only for Twitter. Social Media Meta Tags (Open Graph and Twitter Cards) Open Graph Tags: Open Graph Meta tags are designed to promote integration between Facebook, LinkedIn, Google and the website URLs that you shared on these platforms. You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places.Facebook requires you to provide the unique ID and Twitter calls it their Twitter Card tool Both Facebook and Twitter have an analytics tool.Twitter twitter:image Add a unique not a generic image representing the content at least 280x150 pixels Facebook og:url The canonical URL for your page without session variables, user id parameters or counters Do not re-use the title as the description Facebook og:image The URL of the image, at least 600x315 pixels, preferable 1200圆30 pixels Twitter twitter:description A brief description of the tweet max. 70 characters Facebook og:description A short description of min. Twitter twitter:title A brief but comprehensive title of max. Facebook og:title The title, name or headline When a link is shared, Facebook and Twitter spider the page for specific tags to display the information. There is a whole list of items you can add but there are four that are actually required. Key Points on how to add Social Media tagsįacebook and Twitter use the open graph protocol.
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